
Follow the Money: Tracking Amplify's Inflow Leaders of 2025, ETF Watch
Decoding What the Market Wants in 2025
Christian Magoon, CEO of Amplify ETFs, takes you behind the scenes of Amplify ETF’s inflow leaders for 2025. Magoon follows the money trail to showcase the products investors are favoring so far this year, while uncovering the reasons behind their appeal.
With insights into how these strategies adapt to evolving market dynamics and meet the needs of today’s investors, this episode delivers a compelling look at what’s driving the market in 2025.
Don’t miss out, watch the latest episode to stay informed!
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Transcript
00:01
Welcome to ETF Watch. Hi, I'm Christian Magoon with Amplify ETFs. In this episode, we're going to look at what the market wants when it comes to Amplify ETFs. We're going look at the 2025 ETF inflow leaders year to date.
We're going to start out here with our best performing ETF year to date, and that's our Junior Silver Miners, ETF ticker, SILJ. You've been watching gold or silver, you've seen that they've been on a nice run this year. A lot of concerns about geopolitical tensions or inflation or even sound money and silver and gold are benefiting, therefore, the mining companies are benefiting as well. And that's what SILJ is all about. Small and mid-cap juniors, silver miners, and they've had some great relative performance, even outperforming silver this year, which itself has done quite well.
So if you take a look at the performance chart comparing SILJ to the price of silver, you'll see SILJ year to date through March 20th has gained about 26% relative to the price of silver being up 16%.
01:09
We think this is an area that can continue because of industrial demand, but also these other macro factors that are benefiting the price of silver over the long term. Keep in mind, mining stocks generally offer leveraged exposure to the underlying commodity, meaning they tend to go down more in a bearish market and go up more in a bullish market. So keep an eye on SILJ, one of our top inflow and performance leaders year to date.
The next ETF we'll take a look at is our cybersecurity ETF, the first cybersecurity ETF to launch in the U.S. Ticker, H.A.C.K. or HACK. HACK has had some very strong relative performance compared to the broad, broad-based technology complex like the NASDAQ 100. Why is that? Well, cybersecurity stocks are really an essential service. Now governments, corporations aren't spending less on cybersecurity. They just can't afford to given the risks.
02:06
So we think this is a theme that has some legs even in a downward moving market because of this underlying demand. HACK is an index-based ETF of cybersecurity companies coming off a very solid year of performance in 2024 and starting out 2025, producing some alpha over the broad-based technology complex. So taking a look at the performance chart year to date of HACK versus the NASDAQ 100 index, you'll see that HACK has held up. It actually has some positive performance relative to the NASDAQ 100 index, which has been dragged down, uh, by about 6%. The reason behind green and cybersecurity this year is because cybersecurity spending is really something that individuals, corporations, and governments can't abandon. It's quite sticky. It's an essential service, and that makes it stand out versus many of the other technology verticals that are contained in the NASDAQ 100 index.
03:03
Finally, the Amplify ETF leading all inflows this year is our largest ETF, DIVO, which is focused on blue chip dividend paying stocks. It's actively managed and the manager has the ability to not only harvest that dividend income, but also write covered calls to produce option income. So you really have three types of defense when it comes to this type of equity product. You have large cap blue chips, you have dividend paying streams of income, and you have option income. That unique multi-part investment strategy has been able to produce outperformance versus the S&P 500 500 index year to date. So taking a look at the chart here comparing DIVO to the S&P 500 index year to date through March 20th, you'll see DIVO with a little over a 1% gain while the S&P is down just over 3%.
03:59
This is alpha from high quality stocks that are also producing dividends, and of course, the managers harvesting option income to cushion against the drawdown. That's happened in equities here in the United States.
In short, investors are looking for high quality in the midst of increased market volatility, and they're being rewarded in the case of DIVOs performance versus the S&P 500 index.
At amplify ETFs. We'd love to highlight different products, and this is one of my favorite episodes to actually highlight the products that investors are putting their money to work in. And from HACK to SILJ to DIVO, we gave you some of the greatest hits this year and reasons why we think investors find these opportunities attractive. Till next time, I'm Christian Magoon with Amplify ETFs. Take care.
An investment in the Fund is not a deposit of a bank and is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other governmental agency. There can be no assurance that the Fund’s investment objectives will be achieved.
Covered call risk is the risk that the Fund will forgo, during the option’s life, the opportunity to profit from increases in the market value of the security covering the call option above the sum of the premium and the strike price of the call but has retained the risk of loss should the price of the underlying security decline.
There is no guarantee that distributions will be made.
The Funds are non-diversified and can invest a greater portion of its assets in securities of individual issuers than a diversified fund. Because the Funds are non-diversified and can invest a greater portion of their assets in securities of individual issuers than a diversified fund, changes in the market value of a single investment could cause greater fluctuations in Share price than would occur in a diversified fund.
DIVO: The Fund may invest in mid-capitalization companies. This may cause the Fund to be more vulnerable to adverse general market or economic developments because such securities may be less liquid and subject to greater price volatility than those of larger, more established companies.
HACK & SILJ: Each Fund’s returns may not match or achieve a high degree of correlation with the return of its respective index. To the extent the Fund utilizes a sampling approach, it may experience tracking error to a greater extent than if the Fund had sought to replicate the Index.
HACK: The fund is concentrated in technology-related companies that face intense competition, both domestically and internationally, which may have an adverse effect on profit margins. Such companies may have limited product lines, markets, financial resources or personnel. The products of such companies may face obsolescence due to rapid technological developments, frequent new product introduction, unpredictable changes in growth rates, competition for the services of qualified personnel, and competition from foreign competitors with lower production costs. Technology companies are heavily dependent on patent and intellectual property rights. The loss or impairment of these rights may adversely affect the profitability of these companies.
Amplify Investments LLC serves as the investment advisor and Penserra Capital Management LLC serves as sub-adviser to the Fund.
SILJ: Investments in small-capitalization companies tend to have limited liquidity and greater price volatility than large-capitalization companies. There are risks associated with the worldwide price of silver and the costs of extraction and production. Worldwide silver prices may fluctuate substantially over short periods of time, so the Fund’s share price may be more volatile. Several foreign countries have begun a process of privatizing certain entities and industries. Privatized entities may lose money or be renationalized. The Fund invests in some economies that are heavily dependent upon trading with key partners. Any reduction in this trading may cause an adverse impact on the economy in which the Fund invests.
Amplify Investments LLC is the Investment Adviser to the Fund, and Tidal Investments, LLC serves as the Investment Sub-Adviser.
Additional Resources
Carefully consider the Funds’ investment objectives, risk factors, charges, and expenses before investing. This and additional information can be found in Amplify Funds statutory and summary prospectus, which may be obtained by calling 855-267-3837 or by visiting AmplifyETFs.com. Read the prospectus carefully before investing.
Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Fund. Brokerage commissions will reduce returns.
Amplify ETFs are distributed by Foreside Fund Services, LLC.